RESOURCE CENTER
FREE Direct Mail
Program
In
these tough economic times you have to be innovative to
survive. Those businesses that get creative will weather
the financial storm, acquire customers from dyeing competitors
and emerge in a position of market strength and financial
security.
Now is NOT the time to
cutback on advertising! You must continue to advertise
and PBS has the perfect program; a no cash out-of-pocket
direct mail program.
How can PBS direct mail
post cards for you FREE of Charge?
PBS takes the guess work out of direct mail advertising.
When we mail to consumers in your area, we bear the burden
of the financial investment. That includes printing your
postcard, paying for the mailing and acquiring the list
of consumers in your area. We wouldn’t do this unless
we were experts. We have the most current consumer databases
and use high level querying and cross tabulating techniques
to choose consumers that have the highest probability of
visiting your location.
The direct mail pieces
we send out invite consumers to your website where they
purchase discounted gift certificates. The consumers print
these certificates out and bring them to your business.
Your only investment in the program is honoring the gift
certificates.
Steps
to setting up the PBS FREE direct mail program.
- (YOU) Join ScoutSavings.com
- (YOU) Design 4 x 6 or 6 x 9 postcard
- (YOU) Provide artwork to PBS
- (YOU) Choose the number of households
you want to mail to, 1000, 2000 or up to 10,000
- (PBS) Prints your post cards
- (PBS) Acquires the mailing list
- (PBS) Mails your post cards
- (YOU) Honor the certificates when
new customers come in
- (PBS) The PBS credit card
processing platform validates the certificates and eliminates
fraud
- (YOU) Enjoy increased sales
Advertising
That Only Requires You To “Pay” When
A Customer Comes In!
It’s true! That’s
exactly how this program works. Since your business does
not pay for any of the direct mail expenses, your only
financial exposure is to honor the cash value of the
certificates the customers present to you. Your certificates
are designed to be below your average ticket
Interesting Fact:
Customers
with certificates tend to spend more.
| Quantity |
2,000 |
5,000 |
10,000 |
|
| 4” x 6”Price: |
$3950 |
$6830 |
$11,975 |
in gift certificates
per mailing |
| 6” x 9” Price: |
$4850 |
$7850 |
$13,750 |
in gift certificates
per mailing |
(Includes postage, data, print, handling)
[Subject to final design and list sort]
|
|
|
|
